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Wed, May 22



USA Trade Tasting Expo & Conference

Get ready for a truly exceptional experience at USATT 2024 on May 22-23, 2024!

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Time & Location

May 22, 2024, 9:20 AM – May 23, 2024, 5:00 PM

Chicago, 401 N Morgan St Suite #100, Chicago, IL 60642, USA

About the event

Get ready for a truly exceptional experience at USATT 2024 on May 22-23, 2024! The USATT 2024 event promises to be the paramount gathering for the beverage industry, offering a plethora of exciting mini-events designed to enrich your industry knowledge, tantalize your taste buds, and provide unique networking opportunities for brand growth and visibility.

If you are looking to connect with importers, distributors, retailers, sommeliers and bartenders of USA, we encourage you to exhibit at USATT 2024.

Event Schedule Day One – May 22, 2024:

Exhibitor Set Up (09:00 am to 10:00 am): The day kicks off with a flurry of activity as exhibitors prepare to showcase their finest offerings.

Conference Day I (10:00 a.m. to 01:00 p.m.): The first day of conferences features an impressive lineup of industry experts who will delve into emerging trends, navigating regulations, and crafting successful distribution strategies. It’s an opportunity to gain valuable insights and stay at the forefront of the beverage industry. All exhibitors have access to the conference.

Expo Floor Opens for B2B Visitors (01:00 pm to 06:00 pm): As the conference wraps up, the expo floor comes alive. This is the heart of the event, where B2B visitors can explore a treasure trove of beverage brands, make connections, and discuss potential partnerships and collaborations.

Sit-Down Tastings (04:00 pm to 06:00 pm): An indulgent session awaits with winemakers, importers, and distributors hosting small sit-down tastings. It’s your chance to experience the artistry and craftsmanship behind some of the finest beverages in the industry and learn about them first-hand from the makers themselves.

B2B Cocktail and Networking Party (06:00 pm to 07:00 pm): Wrap up the day with a flourish at the B2B cocktail and networking party. It’s the perfect setting to establish meaningful connections and enjoy the company of industry leaders and peers. All exhibitors have access to the cocktail.

Day Two – May 23, 2024:

Exhibitor Check-In (09:00 am to 10:00 am): The second day starts with a buzz as exhibitors make final preparations before the exciting events ahead.

Conference Day II (10:00 a.m. to 01:00 p.m.): The second day of conferences brings a fresh wave of insights, discussions, and inspiration. Expert speakers continue to illuminate the path to success in the ever-evolving beverage industry. All exhibitors have access to the conference.

Expo Floor for B2B Visitors (01:00 pm to 04:00 pm): B2B visitors have another opportunity to explore the expo floor, seeking out new, in-demand, trending, and exciting beverage brands for potential collaborations and business expansion.

Expo Floor for B2C Visitors (04:00 pm to 06:00 pm): Day two marks a unique moment when the doors open to consumers. It’s a chance for brands to engage with a broader audience, receive direct feedback, and boost their visibility in the marketplace.

Sit-Down Tastings (04:00 pm to 06:00 pm): The second round of sit-down tastings is a delight for the senses, with an array of exceptional beverages to savor. This is a special event hosted by the drink makers themselves along with importers too. Participants get the opportunity to taste and know more about the beverages being poured by the makers themselves. This event is open to B2B attendees and consumers alike.

Exhibitors Pack Up (06:00 pm to 07:00 pm): As the event draws to a close, exhibitors wrap up their presentations, taking with them the conversations and connections forged over these two incredible days.

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